Art Aligned Workshop for Photographers

Written on April 19, 2011 by in For photographers only, News & events

Are you sick and tired of doing everything you’re “supposed to do” to grow your business?

Do you wish you could do what speaks to you and make a good living?

Hi, I’m Kate Watson and I created Art Aligned to help photographers and visual artists align artistry with business savvy, and creative expression with client attraction.

If you’re struggling to earn a living wage through your art, I’m here to help you design a new business model — one that’s in sync with your incomparable gifts and talents, and not a facsimile of someone else’s path to success.

I’ve got high-level training in business and finance, as well as 15+ years experience in the world of visual arts, with  particular emphasis on portrait and wedding photography. Put simply: I have decades of hard-won lessons tucked in my camera bag, and it’s my honor to share them with you.

My 3-month Art Aligned Workshop provides a supportive space to reshape your business, and to share your progress and success stories with like-minded artists. You’ll receive:

  1. a professional review of your photography portfolio,
  2. a comprehensive assessment of your business platform, and
  3. personalized recommendations to help you reshape your business with artistic integrity and full alignment.

The Art Aligned Workshop includes:

  • Four 90-minute main group calls (6:1)
    Learn core business strategies, participate in guided exercises, tap my brain, and tease apart your obstacles in a supportive group setting.
  • Two 60-minute small group calls (2:1)
    Learn how to translate your unique motivations, vision and style into a business that sets you apart — and makes you irresistible to customers.
  • Two 60-minute private calls (1:1)
    Receive customized recommendations for your business, and dig deeper into your entrepreneurial aspirations.
  • Online group workspace + forum
    Connect with your fellow participants and pose questions between sessions.
  • Peer mentoring
    You’ll be paired with another photographer, and the two of you will exchange focused feedback throughout the workshop.
  • Non-disclosure agreement (NDA)
    All participants sign an NDA, to ensure that your business development ideas are protected, both during and after the workshop.

Topics covered include:

  • The Art Aligned framework
  • How who you are informs your business
  • Your goals and current business position
  • Motivations and humanistic psychology, as they relate to business
  • Crafting vision statements that set you apart
  • Your inspirations from the art and photography world
  • Your portfolio and how your strengths can differentiate your business
  • Developing a consistent photographic style that’s in full alignment with you
  • How to develop a compelling, coherent brand that aligns with you, your motivations, vision and style, and attracts clients who will love you and your work

The next Art Aligned Workshop starts on May 10, 2011.  Group calls occur on Tuesdays:

  • May 10th
  • May 24th
  • June 7th
  • June 21st
  • July 5th
  • July 19th

Update May 6, 2011: Registration for the May 10th workshop has closed. Please check back soon for future dates.

The insight and critique Kate  offers in the Art Aligned workshop is like no other. Because she has spent so much time and effort viewing and analyzing not only photography, but so many different types of art, I felt like I could completely trust her judgment and insight into my personal work. Her critique was helpful and always accompanied with guidance on how to take the next step. Kate helped me narrow my focus and style of photography and helped me see my own work in a different way. I also appreciated her emphasis on truly finding what inspires us.
— Cindy Stansberry, Founder/Owner of Stansberry Photography

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4 Comments

  1. […] committed to the process, but if you find you need help, drop me a line or consider joining my next Art Aligned Workshop. The next workshop begins in just 10 days, on May […]

  2. […] the sound of…silence.  Immediately, my months of hard work spent designing and developing a workshop to support wedding and portrait photographers in identifying their unique vision and manifesting a […]

  3. […] the sound of…silence.  Immediately, my months of hard work spent designing and developing a workshop to support wedding and portrait photographers in identifying their unique vision and manifesting a […]

  4. […] Tess Pierson Kefalonitis, guest blogger. Eight weeks ago, I was invited to participate in a new Art Aligned workshop, aimed at artists who want to be business people, and actually make a living at their art. The […]


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