Hello, I’m Kate Watson, and I created Art Aligned to help photographers and visual artists align artistry with business savvy, and creative expression with client attraction.

If you’re overwhelmed by the competitive marketplace and teetering on the edge of burnout, I’m here to help you design a new business model — one that’s in sync with your incomparable gifts and talents, and not a facsimile of someone else’s path to success.

I’ve got high-level training in business and finance, as well as 15+ years experience in the world of visual arts, with particular emphasis on photography. Put simply: I have decades of hard-won lessons tucked in my camera bag, and it’s an honor to share them with you.

If you’re drowning in maelstroms of “should-dos” and “must-haves” — and losing sight of why you love your work — I’d love to reframe your approach to success, starting with the most critical elements of your business: you and your art.

 Explore + enjoy —

Get Your Guide

Feel like your photography is getting lost in a sea of competition? Want to play to your own strengths instead of following another photographer’s formula for success? My self-study guide is here to help!